As Turning Point USA prepares to air its alternative Super Bowl halftime show, Erika Kirk says the event carries deep personal meaning for her and her family.
Erika shared that the All-American Halftime Show is meant, in part, to honor her late husband, Charlie Kirk, the founder of Turning Point USA, who died in September 2025 at age 31.
“It’s powerful because what Charlie always loved and knew is that he wanted to be in the forefront of the culture war,” Erika said.
She continued, “He would be fist-pumping at this. He would be so stoked. And what better way to honor him than to just get in the middle of this and be able to offer an alternative to families.”
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Erika went on to describe the show as an extension of the mission her husband cared deeply about — creating programming meant to reach entire households, across generations.
“That’s the thing that is so beautiful about Turning Point USA and our programs — it’s holistic, it’s for the entire home,” she told Fox News. “It’s of every age, and so for us to be able to provide an alternative that is pro-America, that is just pro-everything.”
She added that the goal was never to tear down other entertainment options, but to offer something different for families who feel underserved.
“I don’t want to go into details and bash that,” she explained. “There is apparently an audience that wants that — but there’s a larger audience that wants ours.”
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Turning Point USA announced plans for the All-American Halftime Show last fall, positioning it as an alternative to the NFL’s official Super Bowl LIX halftime performance, headlined by Puerto Rican singer Bad Bunny.
Erika — who now serves as CEO of Turning Point USA — also praised the artists who agreed to participate.
“Our team has worked so hard,” she said. “The artists that have teamed up with us — I just want to say thank you to them. It’s very brave of them to do this. They partnered with us without hesitation, and it’s actually been a huge blessing. It’s going to be an unbelievable halftime show.”
All Eyes on the ‘All-American Halftime Show’
Turning Point USA’s All-American Halftime Show will stream live on Sunday (Feb. 8) at 8 p.m. ET.
The show will air across several platforms, including YouTube, Rumble, and X, as well as several right-leaning media networks such as Daily Wire+, TBN, OAN, and Real America’s Voice.
The show will feature performances from Kid Rock, Brantley Gilbert, Lee Brice, Gabby Barrett, and additional artists.
Any way you slice it, country music is long overdue for its time in the spotlight at the Super Bowl. Although several artists have sung the National Anthem at the game, the coveted halftime show has been anything but country for over three decades.
The last time anyone from the genre headlined the performance was in 1994, when Clint Black, Tanya Tucker, Travis Tritt, Wynonna Judd and Naomi Judd did a medley of their biggest hits. With country music gaining in popularity, there’s no better time than now to put one of our own in the spotlight. Here are 15 artists who are already primed to take on the task.
Gallery Credit: Jess