This could give a whole new meaning to “stinking it up on the field”.

Tennessee Titans quarterback Will Levis has partnered with Hellman’s Mayonnaise with ‘Will Levis No. 8: Parfum de Mayonnaise’. Yes, a perfume for men and women that smells like America’s favorite sandwich condiment.

Even more surprising than a person who intentionally smells like turkey and swiss? The fact that the scent is a hit. The cologne sold out within the first 90 minutes of being on sale.

The new line isn’t just something that Levis lent his name to. He was involved in crafting the scent itself, picking out from numerous samples which one he liked the best.

Of course the Titans went all in on promoting the scent of their starting QB by releasing an ad.

Levis made some news during the lead up to the 2023 NFL draft when he posted some videos on his social media highlighting some of the odd things he does with food. One video shows him eating a banana, skin and all. It was also rumored that Levis added mayo to his coffee for an extra little kick.

According to the Tennessean, it was all just a rumor that Levis started in the draft lead-up. He says that in fact, he takes his coffee with one cream and one sugar — no mayo at all.

Profits from the sale of ‘No. 8, Parfum de Mayonnaise’ will be going to charity for a yet-to-be-named cause. Meanwhile, Levis has settled in nicely with Tennessee and will go into his second year as the starter for the Titans, looking to improve on the 6-11 finish of the 2023 season.

Wood is host of the ‘Taste of Country Mornings with Wood and Nicole‘ that can be heard every morning from 6-10am CST on the ‘Taste of Country’ app, on local affiliates where available and online at tasteofcountry.com.