Randy Rogers Band proves love withstands the passage of time in new music video “I Won’t Give Up,” premiering exclusively today (3/26) on CMT, CMT.com, and CMT Music. Officially airing at 6am EST throughout the morning on CMT and all-day on CMT Music, the clip will also debut in NYC on Paramount’s Times Square billboard at 12pm and 5pm EST. Go here to watch the video. 

Written and directed by Randy Rogers Band’s very own bass guitar player Jon Richardson pka Johnny Chops, the music video for “I Won’t Give Up” takes the viewer on a journey of a couple’s love story over the years with the historic Riley’s Tavern in New Braunfels, TX, as the setting throughout the decades.  

“I wrote ‘I Won’t Give Up’ as a song for my family and my extended road family back in 2020. I am excited for my longtime bandmate Johnny Chops, and impressed by the work he has put in to make this video a reality. We’re so proud of Chops for writing and directing the video, and I can’t wait to see everyone fall in love with it and watch the story unfold,” shares Rogers. 

The band sent the fan-favorite tune from their acclaimed HOMECOMING album to Texas Country Radio (1/22), making a splash as a chart-climbing Top 20 single in its first few weeks. Now, the single is peaking on charts and just hit No. 1 as of this week (3/25). The Lone Star State staple group has coined countless No. 1s with their last radio single “Fast Car” also topping the airplay chart.
  
RRB recently returned to Music City for a special weekend at the Ryman Auditorium, packing out the Mother Church of Country Music on Friday (3/1) and selling-out Saturday’s (3/2) show on Texas Independence Day. They’ll continue touring throughout the year with highly anticipated upcoming festival appearances throughout Texas including Chilifest, Cattle Country, and LJT Texas Music Festival to name a few, see the band’s full list of tour dates here.