Brantley Gilbert says he’s playing Sunday’s Turning Point USA halftime show for his kids and for the men and women of the U.S. military.

The All-American Halftime Show is an alternate halftime show to Bad Bunny’s official performance during Super Bowl LX. While the show was created as a response to that hiring, at least two of the artists on the bill say the Puerto Rican Grammy winner was not a part of the decision.

• Kid Rock, Gilbert, Lee Brice and Gabby Barrett. are playing the All-American Halftime Show.
• It’s available on a number of cable channels, as well as Turning Point USA’s YouTube page.
• Super Bowl LX begins at 5:30PM CT. Halftime should be shortly after 7PM CT.

Related: Lee Brice Explains Why He’s Playing TPUSA’s Halftime Show

Who Is Brantley Gilbert?

Gilbert started his mainstream career with rock-edged country songs like “Country Must Be Country Wide” and “Kick It In the Sticks.”

Initially, he battled an addiction to alcohol and pills but got mostly sober (he supports marijuana use) after a 2011 hospitalization.

“I respect that some people may see this differently, but I’m not playing this show to be divisive.”

While hesitant to share that journey initially, it’s come to be a centerpiece of his story through the years with millions of fans finding themself in his music.

Much like Jelly Roll, he dedicated significant time to those struggling to live after making poor decisions, or those battling mental health issues (especially those in the military).

“Bottoms Up,” “One Hell of an Amen” and “Small Town Throwdown” are a few more of his hits. In 2015, he married Amber Cochran, and since then, the couple have had three kids.

“I was offered this opportunity and imagined my kids watching their daddy perform at halftime during the biggest game in American football,” he writes on social media. “Everything I do, I do for them.”

Brantley Gilbert’s Decision to Join the All-American Halftime Show

Gilbert says his decision had nothing to do with politics or any of the more controversial things others have suggested the show stands for. It’s simply an opportunity too good for a former addict from Jackson County, Ga., to pass up.

“I share my story though my music, in hopes that it may help and inspire others in their darkest hour,” he says. “I’m a Christian, and I love our country, despite its flaws. I’ve dedicated part of my life to the men and women who fight for it, and the families of those who gave their life for it.”

“Above all, I’m a proud husband and father of three.”How to Watch the Turning Point USA Halftime Show

There are several ways to watch TPUSA’s halftime show, with YouTube being the most familiar. The organization plans to stream it on its own YouTube channel as well as the Charlie Kirk Show’s YouTube channel.

Additionally, it will be available on both the platform’s Rumble (YouTube alternative) channels, and the TPUSA X page.

The more traditional options may not be available in your home, or with your cable or streaming setup. Here are seven channels slated to cover this show:

The Daily Wire
Real America’s Voice
Trinity Broadcasting Network
Charge!
The National News Desk
New Tang Dynasty (NTD)
One America News