At the center of the collaboration is a brand-new, exclusive color added to the Behr palette: “Glory Blast Yellow.”
Described as “one step below the glimmering shine of heaven’s own streets,” the custom shade is expected to make its live debut as part of what the group is calling their “most immersive visual experience yet.”
“I can’t wait for everyone to see Glory Blast Yellow on stage,” said siblings Madison and Taylor Cain between bursts of laughter. “It’s bold, it’s bright, it’s honestly a little overwhelming in the best way. It’s gonna feel majestic.”
The partnership goes far beyond stage design.
According to the group, the upcoming tour will feature full head-to-toe color integration–including body paint, rapid outfit changes, and synchronized lighting–all built around the new Behr shade and its complementary tones.
“We have a whole plan,” Taylor explained. “This time it involves full body paint, plus 14 matching outfits that we’ll rotate through during the set. There’s one song where we change colors five times. FIVE.”
Industry insiders are already calling it “the most ambitious commitment to a single color in Christian music history.”
Not everyone appears fully on board.
Band member Logan Cain was reportedly seen backstage gently rocking in a chair while quietly asking management if “any of this can still be stopped.”
At press time, Behr Paint confirmed that Glory Blast Yellow will be available nationwide later this summer, though early testers warn the color may be visible from space and capable of causing temporary blindness.