Gaither Music Group Marks 30 Years with Capitol CMG and Surpasses 10 Billion Career Streams
A December celebration in Nashville honored a partnership that has carried gospels most enduring voices from homegrown beginnings to a global, digital-era audience
NASHVILLE, Tenn. (February 10, 2026) — Bill and Gloria Gaither have never measured their story by milestones alone. They have defined success by writing songs that have resonated with people over their 50+ year career through voices they have lifted up, and by a calling that has outlasted every format change the music business has thrown their way. Still, some moments deserve to be named.
On December 16, 2025, executives and staff from Gaither Music Group and Capitol CMG gathered in Nashville to celebrate two remarkable benchmarks in a shared journey: 30 years of partnership and more than 10 billion streams across the Gaither music brand. The morning was a reflection on what can happen when a catalog is stewarded with care and conviction, and when a decades-long relationship keeps finding new ways to serve listeners across multiple generations.
LEFT: Gloria and Bill Gaither; RIGHT (From L to R) Brad O’Donnell, President CCMG; Bill Gaither; Gloria Gaither; Paul Sizelove, President Gaither Music Group
For the Gaithers, the occasion also underscored a rare feat in modern music: a body of work rooted in tradition that has continued to expand its reach in a streaming-first world. Long before “catalog strategy” became industry language, Bill and Gloria were building something that would last, writing from real life and real faith, creating songs meant not only to be heard, but to be sung. Over the course of their career, their collaborations have produced more than 700 songs, including standards that have become part of the fabric of gospel music.
That legacy has been carried not only through songwriting, but through an unmistakable commitment to production and community-building. From the Gaither Homecoming phenomenon, which helped redefine how gospel music could be presented on screen and on stages around the world, to their work developing and celebrating artists across the broader Christian and gospel landscape, the Gaithers have remained both curators and contributors. Their reach spans recordings, television, touring, and a digital ecosystem that has introduced their music to millions of new listeners. In 2000, Bill and Gloria were named “Songwriters of the Century” by ASCAP.
The accolades match the impact. Collectively, Bill and Gloria Gaither have earned eight GRAMMY Awards and more than a dozen GRAMMY nominations, along with more than 44 GMA Dove Awards. They are members of the Gospel Music Hall of Fame and the Southern Gospel Music Hall of Fame, and their influence is regularly cited as foundational to the growth and visibility of the genre. In recent years, their audience has continued to expand through Gaither Music’s digital channels (amassing more than 4 billion views on its YouTube channel), as well as new platforms like Bill Gaither’s enLighten on SiriusXM, extending the Gaither sound and story to listeners across the country.
“With God’s strange sense of humor, this whole thing happened,” said Bill Gaither. “All I am is a cook in the kitchen. To have any claim on the success of this would not be honest. There are many people who are involved in [the process].”
“I still believe that when I write a song and shoot it into the air, I have no idea where it’s going to land and what life it’s going to change,” said Gloria Gaither. “We hear from folks all over the planet who tell us, ‘That arrow landed in my heart.’ I believe in art. After the debates are done, and the news is turned off… art will still speak.”
“For more than 30 years, our partnership with Gaither Music has been built on a shared commitment to music that brings people together across generations and around the world,” said Brad O’Donnell, President of Capitol Christian Music Group. “We’re grateful for what we’ve accomplished together and excited about what’s ahead.”
“I’ve been blessed to be part of this for 30 years. We create and build community by partnering with artists, ministries, musicians, and songwriters,” said Paul Sizelove, President of Sun Label Group. “Our partnership with CCMG has brought our music to the world.”
The December gathering in Nashville was also a reminder of how distinctive the Gaither story is. While their music has reached the world, their roots have never shifted. The Gaithers have long been known for building from the ground up, from their early years as teachers to a life in music that remained anchored in the values of home, faith, and craft. That steadiness has helped make their catalog a living thing, one that continues to find new audiences while remaining deeply recognizable to the people who have carried these songs for decades.
“We’re going to write just as long as it takes for us all to set sad, heavy spirits free,” said the Gaithers. “It’s all we know.”
As Gaither Music Group and Capitol CMG enter the next chapter of their partnership, the 10 billion-stream milestone is not a finish line. It is a snapshot of momentum, proof that songs built on truth and melody can travel farther than anyone imagines, especially when they are supported by a team committed to honoring the past while leaning into what comes next.
For more information, visit Gaither.com.
About Gaither Music Group:
One of the largest Independent Christian music companies in the world and a household name for millions of fans, Gaither Music Group (part ofSun Label Group, which encompassesGaither Music,Sun Records,Green Hill,emeraldwave by Green Hill, andRural Rhythm), in partnership withPrimary Wave Music Publishing, is known worldwide for its award-winning and top-selling recordings, including the Gaither Gospel Series, of which 133 products have been certified gold, platinum, or multi-platinum.
These recordings, which encompass more than 200 video copyrights, showcase gospel music pioneers; many of the finest performers in the gospel and country genres; up-and-coming acts; and country artists including Travis Tritt, Reba McEntire, The Oak Ridge Boys, Jimmy Fortune, Joey+Rory, Alabama, Alan Jackson, The Statler Brothers, George Jones, Vince Gill, Josh Turner, Whitney Houston, The Isaacs, and others.
The Gaither Music Group brand has partnered with established artists including The Estate of Whitney E. Houston, Sandi Patty, Gloria Gaynor, Steven Curtis Chapman, and a host of acclaimed talent from various fields of music. Gaither Music Group has garnered sales of more than 50 million DVDs and CDs, including such PBS stalwarts as Billy Graham: God’s Ambassador, the only authorized video autobiography of Reverend Billy Graham; The Gospel Music of Johnny Cash; and three Elvis Presley projects, including He Touched Me and The Gospel Music of Elvis Presley, in conjunction with the Elvis Presley Estate.
Gaither Music Group developed a strategic partnership with Cracker Barrel Old Country Store® in 2008; and its alliances with Capitol Christian Music Group, Virgin Music Label & Artist Services, Universal Music Group, and Time Life Music remain bedrocks for the company. Most recently, the Gaither Music TV YouTube channel crossed the 4 billion life-to-date streaming benchmark and hosts more than 4 million subscribers.
About Capitol Christian Music Group:
Capitol Christian Music Group (CCMG) is the world’s leading Christian Music company and market leader in recorded music and music publishing. CCMG operates several divisions, including CCMG Label Group, Sparrow Records, Motown Gospel, Tamla Records, ForeFront Records, sixstepsrecords, Jesus Culture, Commercial Partnerships and CCMG Publishing. CCMG is home to artists Chris Tomlin, Amy Grant, TobyMac, Tasha Cobbs Leonard, Tauren Wells, Anne Wilson, Jeremy Camp, We the Kingdom, Tye Tribbett, Crowder, Josiah Queen and many others. Capitol CMG Publishing, in addition to publishing most of the CCMG labels’ premier artist/writers, represents many of the leading writers in Christian/Gospel including Ben Glover, Ed Cash, Tommee Profitt, Kirk Franklin, Jeff Pardo and many more. Key Distribution and Publishing Administration partners include Primary Wave/The Gaither Music Group, Centricity Music, Maranatha Music, The Belonging Co, and Getty Music. Led by Brad O’Donnell and a strong executive team of long-time Christian and Gospel music veterans, CCMG is characterized by a passionate commitment to their artists, songwriters, customers, business partners, and one another, as well as a strong spirit of community service.