Country Cannabis, the pioneer of “Light Cannabis and award-winning cannabis lifestyle brand,” proudly announces its new partnership with three-time Grammy Award-winning producer and music icon Shooter Jennings.

As the newest member of the Country family, Shooter joins industry pioneers Kraig Fox, Gary Vaynerchuk, Jamie Feaster, and Rama Mayo to lend his eye to the brand’s product development and to take a leadership role in the company’s burgeoning artist ambassador program. Born into country music royalty as the son of Waylon Jennings and Jessi Colter, Shooter Jennings has carved an illustrious career spanning three decades and multiple genres, producing music for widely acclaimed artists like Brandi Carlisle, Duff McKagan from Guns N’ Roses, Marilyn Manson, Yelawolf, Tanya Tucker, and The Turnpike Troubadours. Jennings is also a resident at the famous Sunset Sound Studio 3, which has been home to the birth of over 200 Gold records, including hit albums for Elton John, Led Zeppelin, Van Halen, Prince, the Rolling Stones, and Guns N’ Roses.

“Shooter’s legendary career enables us to connect with some of the most recognizable talent in the world,” says Country CEO & Co-Founder Jamie Feaster. “Together, we aim to put music, art, and soul at the center of our brand and help inspire the next generation of artists.”

Reflecting on his lifelong passion for cannabis, Shooter Jennings expressed excitement with the opportunities presented by the Country partnership. “After decades as a cannabis connoisseur, I’m thrilled to join the Country band,” remarked Shooter. “I know I’ve experienced Country sparking creativity in my own process over the last six months.”

The proprietary strain, Snake Mountain, was developed through a close collaboration between Country’s cannabis experts and Shooter Jennings to build a preroll blend that inspires creativity and “unleashes your wild side.”