Most people over 30 remember that iconic frozen yellow Schwan’s delivery truck rolling up to either your house or your neighbor’s, packed tidy with frozen food that would last forever.

Schwan’s trucks still frequented American neighborhoods in 2024, but we have some bad news for fans of frozen food.

Schwan’s Famous Yellow Frozen Food Delivery Trucks Are Done

Consumers and businesses are feeling the squeeze of the economy these days.

Yelloh, the company that owns those famous yellow and red Schwan’s delivery trucks you’ve see riding around for more than 70 years, will ride no more.

After 72 years, Schwan’s will stop delivering the ready-to-heat meals, pizza, ice cream and other sides the company is known for. Operations are expected to end in the next two months, with delivery trucks making their final runs on Nov. 8.

It’s going to be a sad day as the last Schwan’s truck makes its final delivery.

One fan of the delivery service delivered quite the eulogy to the brand, writing: “My family used to hoard the peppermint ice cream every holiday season—no other brand’s was quite as good. I grew up on Schwan’s sherbet push pops, mini ice cream cups, and perhaps their most popular offering their frozen pizzas.”

The official reason that Yelloh is shutting down the iconic delivery trucks was revealed in a press release from the brand: “Economic and market forces and supply chain issues caused by the pandemic.”

As most aging Americans look to hold onto any and everything nostalgic, this one really hurts, as it brings back memories of those summers when you played outside all day and looked forward to your frozen treat from the Schwan’s truck when you got inside.

Get those orders in now, pretty soon Schwan’s food delivery trucks will be a thing of the past that we will have to tell our grandkids, “You know, we used to have this big yellow truck that came by …”