Blake Shelton just revealed his next move after leaving his longtime record label. The country veteran has signed with BBR Music Group, home to Jelly Roll, Lainey Wilson, Jason Aldean and more.

The announcement also teased new music.

Shelton has been a part of several successful collaborations over the last five years, including the current radio single “Pour Me a Drink,” a duet with Post Malone. His last Top 10 single as an unaccompanied solo artist was “Minimum Wage,” released in 2021.

• Earlier this month, Shelton announced he was leaving Warner Music Nashville.
• He’d been with the label for 23 years.
• No timeline was introduced for new music.

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Dustin Lynch, Parmalee, and American Idol winner Chayce Beckham are a few more BBR artists. Shelton will now be on the same record label as longtime friend Craig Morgan, plus newcomers like Drake Milligan, Madeline Merlo and Brooke Eden.

What Does This Mean?

Typically, an official announcement like this means an artist has new music ready and his new record label is prepared to deliver. A solo single would likely do nothing to slow the ascent of “Pour Me a Drink,” found on Post Malone’s F-1 Trillion album. That song will probably grease the rails for Shelton to deliver his next hit.

In recent years, BBR/BMG Nashville artists have collaborated together and enjoyed tremendous success. Jelly Roll and Wilson’s partnership for “Save Me” is the most notable example, but Lynch and Jelly Roll (plus Merlo) also came together to sing “Chevrolet,” a No. 1 hit for Lynch.

Parmalee and Blanco Brown have also collaborated. Brown and Wilson were in one of the original videos for “The Git Up” together. Newcomer John Morgan is mentored by Aldean. This is all to say a Shelton collaboration with one of the label’s high-priority artists would be in line with what’s happened recently.

Shelton is not the only hitmaker to split with Warner Music Nashville in recent months: Quietly, Brett Eldredge also left the label.