If you’re a fan of Taco Bell breakfast, you might have a harder time getting your hands on it come October.

Taco Bell told USA Today in a statement that a “small minority” of franchise-owned Taco Bell restaurants will stop serving breakfast in order to “streamline” menus.

The goodness of a fourth meal can sometimes go underrated. Pulling up to a Taco Bell after a long night of partying, studying or working, and ordering your comfort food can make you perk up in an instance.

For a decade, Taco Bell has been serving breakfast. They started in March of 2014 with a wide variety of items, some, including themselves, would say too many.

Taco Bell famously made fun of themselves back in 2022 with an ad campaign featuring Pete Davidson, which said they might have gone overboard with their breakfast options, and basically they were going to dumb it down and go back to basics.

Now, it seems as if some Taco Bell locations are actually pulling back on breakfast all together.

Why Some Taco Bell Restaurants Will Stop Serving Breakfast

According to Eat this, Not That, starting in October, Taco Bell franchisees can opt out of selling breakfast. The keyword here is can. 

Locations that aren’t corporately owned by the company have the option to opt in or out of breakfast. If opting out, their menus will get a lot shorter, and they won’t have to open as early, thus saving some operational costs as well.

Taco Bell said, “Franchisees have expressed appreciation for the gesture, saying that they feel like their needs are being heard to flex their menu to better support what their community craves, while others shared that they look forward to focusing on other dayparts like lunchtime and the new Cantina Chicken Menu.”

It’s to be noted that, according to the article, all Taco Bell locations will be required by corporate to be open by 9AM, even if they don’t offer breakfast.

Taco Bell, being the marketing powerhouse that it is, is using the opportunity to revamp existing breakfast menus at the locations that will continue to serve breakfast.

“As part of this breakfast reset moment, the brand will be ramping up its coffee program and continue testing new breakfast products in company stores.”

Before 2014, could you even imagine a world where you could go into a Taco Bell and order a coffee? We have come so far in our fast-food offerings here in America in the past few decades alone.

Only time will tell if Taco Bell locations that go sans breakfast options will be more or less successful with the smaller SKU. (Lingo learned from watching Bar Rescue.)

Evan Paul is the host of Taste of Country Nights, a syndicated radio show heard on more than 130 country radio stations nationwide, every night from 7PM to midnight. The radio show reaches over 21 million listeners per week. He plays the best new country music and interviews today’s top stars, like Luke Combs, Morgan Wallen, Kenny Chesney, Miranda Lambert, Dan + Shay, Keith Urban, Carrie Underwood, Luke Bryan, Chris Stapleton, Lady A, + more!